Privacy Policy

Last updated: May 24, 2025

This Privacy Policy describes how Puffking (the Website, we, us or our) collects, uses and shares your personal information when you visit, use our services or make purchases from puffking.se (the Website) or otherwise communicate with us regarding the Website (collectively, the Services). The use of you/your in this Privacy Policy refers to you as a user of the Services, whether you are a customer, website visitor or other person whose information we collect under this Privacy Policy.

We recommend that you read this privacy policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to comply with new procedures or for other operational, legal or regulatory reasons. The revised Privacy Policy will be posted on the Website, as indicated by the date indicated under “Last Updated”, and we may take any other steps required by applicable law.

How we collect and use personal data

To provide the Services, we collect your personal information from a variety of sources as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal requirements, enforce any terms of use, and to protect the Services, our rights, and the rights of our users and others.

What personal data we collect

We collect:

Information directly from you , such as contact information, order information, account information, and customer support information.
Information about your usage , such as cookies, IP address, device information, browser data.
Information from third parties , such as our payment providers and platform providers like Shopify.

How we use your personal data

Provide products and services : Manage purchases, deliveries, accounts, and customer support.
Marketing and advertising : Send offers via email, text message and advertising, in accordance with applicable laws.
Security and fraud prevention : Protect the website and users' data.
Communication and improvements : Provide customer support and improve services.

SMS marketing

We value your privacy and the information you consent to share with us as part of our SMS marketing program. We use this information to send you text messages, including notifications about your order (e.g., abandoned cart), marketing offers, and transactional messages, including requests for reviews from us.

The information and consent you provide to us for SMS communications is not shared with third parties, except for our messaging partners, and only for the purpose of enabling and operating our SMS program.

Our website uses cookies to keep track of the items you add to your shopping cart, including when you have left the checkout without completing your purchase. This information is used to determine when to send shopping cart reminders via SMS.

Cookies

We use cookies to operate and improve our website and services. For more information, see: https://www.shopify.com/legal/cookies .

How we disclose personal information

We may share your information with:

Suppliers who work on our behalf (payment, IT, distribution).
Marketing and business partners.
Affiliates within our group.
In the event of legal obligations, business transfers or with your consent.

Your rights

Depending on where you live, you may have the right to request:

Access to your data
Deletion or correction
Limitation of processing
Withdrawal of consent
Portability
Complaints to supervisory authority (e.g. IMY)

International users

We may transfer your data outside the EEA. We always ensure appropriate safeguards in accordance with applicable law.

Contact us

If you have any questions about this privacy policy or would like to exercise your rights, please contact us at:
Email: support@puffking.se
Address: Bergsgatan 25, 211 54 Malmö, Sweden